Matrix So Color

SoColor Cult Semi-Permanent, direct dye color; ranging from the most vibrant, to the softest pastels to allow stylists to create flirty, fun, and fierce looks that lasts up to 20 washes and leaves hair 5x more conditioned*.

*When using on bleached/lightened hair compared to a non-conditioning shampoo

• The acidic conditioning formula in SoColor Cult Semi-Permanent shades conditions as it deposits long-lasting true tone in 13 mixable shades.
• The Color Eraser allows you to seamlessly remove color when you’re ready to change your look
• For the most vibrant results, apply on pre-lightened hair
• Add Clear shade to custom create new shades, or for shine